Want to better communicate to your ideal audience? You need to first understand how your ideal audience likes to communicate đĄ
Just as doctors have their own speak, other demographic segments- like millennials, like to speak more informally and use slang or trendy jargon.
It's so important to understand this when trying to communicate with your target audience if you want to get them engaged and interested in your brandâŚ
ENTER đ BRAND VOICE.
Your brand voice refers to the personality and emotion that's infused into your business communication.
People invest more in brands where they feel emotionally connected and understood, rather than with brands who put out thoughtless content and continuously trying to sell...
Often, itâs not about WHAT you say, itâs about HOW you say it.
Identifying your brand voice helps to ensure that every piece of content and communications from your brand is consistent with what makes you unique, your personality, values, and expertise.
These essential elements will help you create content that sounds like you and most importantly, resonates with your ideal audience. đ
1. Audience
2. Character
3. Purpose
4. Emotion
5. Language
6. Tone
If you haven't taken the time to identify your brand voice - don't fret! There are a few simple exercises that we can do to determine it. Reach out if your team needs some tools and tips to dig deeper into your brand voice.