“I know I need to be on social media..."
"Why does anyone care about what I think?"
"But what do I write about?"
"How much personal stuff should I include?"
These are common questions that I hear every day. The truth of it is that by nature we are HUMAN, right? As humans, we have an innate curiosity. We want to learn. We want to grow. And these days, more than ever we want to CONNECT.
The way you plan and post content can attract or deter your potential client or customer. So if you are on social for your business, should you include some personal aspects in your content? Yes! People want to work with and buy from other people. Now, I'm not suggesting you air your dirty laundry, but to show your audience your personality and what it would be like to work with you is key!
Remember, you are using social media to grow that like, know and trust factor!
Using a combination of business, personal, and quality tips/advice is what I help my clients create.
Here are three SIMPLE ideas for you to show up:
1️⃣ Answer an FAQ. (it’s what I’m doing right now!) If one person has asked you about it, there are 10 other people that have the same question but maybe haven’t asked you yet. Answering a question you are often asked will start to build trust between you and your ideal client.
2️⃣ Give a tip. This positions you as an expert while ALSO giving your ideal client a taste of what it would be like working with you. Giving away free advice or education is great for business growth on this platform.
3️⃣ Give some love/ a shoutout to another business. You taking the time to share your recommendation will not only help them but could lead to other connections!
I'll be doing this hands-on and more in my upcoming group coaching. Want more info - send me a message!